Partners can subscribe and secure access to daily, weekly and monthly data analysis and reports on consumer buying habits, trends and developments across a wide range of products types and prices, and geography etc.
Consumer data gets recorded in our database as soon as a shopper registers for our loyalty program. We use this data for omnichannel, offline, and e commerce segmentation, profiling best customers and tailoring offerings to specific groups of consumers.
Our loyalty program data gives our partners a complete view of customer behavior, buying habits, and preferences.
Partners can use this information to invigorate inventory management, pricing, and promotional planning. Also enable targeting particular costumer segments by analyzing purchase history with demographic and other information.
This data also enables Partners to measure the results of special promotions based on additional purchases, use of additional channels, or decreased time between purchases.
“What scares me about this [loyalty program], is that you know more about my customers in three months than I know in 30 years!”