The future of proximity marketing lies in utilizing proximity sensor technologies to provide highly tailored customer experiences. When used in the proper context of place and time, in-the-moment marketing is incredibly powerful. For optimum campaign efficacy, brands must discover their target audience, understand them, and offer relevant marketing messages.
Going beyond traditional marketing, bluetooth proximity marketing solutions helps in giving you an edge over your competitors. Brands sending location-targeted text messages to cell phones that were in proximity to a Bluetooth network and had their discoverable Bluetooth mode on changed the game for businesses.